Rather than just stand and stare down at the broken mirrored facets on the dance floor, the sight of the fallen disco ball inspired Miia Magia. She imagined what the bits would look like, assembled around the neck. “Sibelius”, one of her most distinctive necklaces was the result.

Miia's striving for perfection is at the heart of her design philosophy. Her jewellery collections flicker with the strength, flexibility, balance and style that made her a successful teenage gymnast and talented dressmaker. In the early 2000's after her graduation as a dressmaker, she got a call to visit Central Saint Martins (College of Arts and Design) in London. During her visit she was a seamstress at the Fashion Design students final thesis. This experience was very significant and made a great impact on her future ventures.

After ten years she created her own Scandinavian design label Miia Magia Design. Since that she has approached jewellery design as a work of art, which is why each individual piece is the very definition of unyielding excellence. Whether you like surgical steel, chandelier crystals, zippers or hardware materials, Miia's hand made collections have something to compliment your look. All the materials are carefully selected to promise a quality of long lasting slow fashion.

Miia Magia Design jewelry has been worn by talented artists such as the founder of Make Up For Ever Dany Sanz, singer Tove Lo, Pharrell Williams' dancer's The Baes, master magician Joe Labero, guitarist Dregen and Finnish heroes The Dudesons, actor Pirkka-Pekka Petelius and dj Orkidea.

She's also been cooperating by designing special items and collections for Helsinki Pride, Campari, Finnish EMMA Museum of Modern Art and Swedish Techno label H-Productions & Drumcode.

As is evident from that broken disco ball, Miia insists that she finds beauty and materials everywhere and makes it an essence of style for people. Her unisex jewellery offers the chance to share a piece of her enchanting world and you are highly invited.